Digital Marketing2019-01-19T00:21:04+00:00

Digital Marketing is the most powerful behaviour change tool of our time. At StoryThreads we deliver engaging digital experiences across all platforms.

THE LINCHPIN OF DIGITAL MARKETING IS HELPFUL CONTENT.

There are over 27 million pieces of content produced daily, so it’s important to stand out.

When we create content, we have your audience in mind. Learning from them face to face, through your anicdotal evidence or even through our own desk research. Then we test. Learning from what works we then develop your content strategy from there. Our goal is to capture the essence of your business, creating digital content that is engaging, shareworthy but most of all builds on your reputation.

Digital Marketing

Valuable Information + thoughtful execution = Conversion

OUR DIGITAL MARKETING EXPERTISE

Developing stories and assets which drive traffic and increase engagement.

Engage, inspire or motivate your audience to act.

Building and maintaining interest by promoting valued content.

Used to test a hypothesis against a sample of your target audience; a very common technique in Behavioural Economics.

Focus groups and group discussions are useful for discovering peoples thoughts and feelings.

Using surveys is an excellent way to quantify and correlate findings from other forms of research.

WORKING WITH US

We deal with all things related to digital marketing including the production of websites and apps, but our main focus is driving traffic, engaging audiences and increasing conversion rates.

Content Marketing

OK, so content marketing is kind of a big deal these days, you’ve probably heard a lot about it. The critical thing to know about content marketing is this: no matter how well you’ve optimised your website, if the information is not relevant to the people when they arrive there, they’ll go elsewhere. We always prioritise the viewer’s journey first.

Video Production

With an unprecedented amount of new content being created daily, sometimes you need more than just great words. Our video production services cover many different types of videos from organisation profiles, promotions, case studies, interactive and much more. Our specialism is creative content that engages, but it must be strategic.

Email Marketing

Email is dead. Long live the email.

While many people have reached their limits with unsolicited email, we still things there’s a long and happy road ahead. People still want news and with a good presence online you’ll soon have a growing list of fans interested in your latest stories. Email is great for interventions where encouragement and support can prevent falling back to bad habits.

Natural Search (SEO)

Unlike Paid Media, SEO can’t be bought. But you can earn it. At The Social Marketer, SEO is what we live and breath. We’re experts in building sustainable web content that’s engaging, shareworthy and ensures high visibility on SERPS.

Paid Media

PPC on both desktop and mobile is one of the key digital marketing tools in our arsenal. It provides a bedrock which successful campaigns are built upon.

We’re fluent in the paid search such as AdWords, Remarketing, and Trueview. As the trends change, so do we. Our focus is to make sure every pound you send is well spent so that you achieve stellar ROI results. It’s not just about getting clicks either, we’re all about conversion, that means the right messaging to the right people at the right time. Sometimes that’s a softly softly, at other times it’s a move to drive action.

Social Paid

Social media is a bit of a minefield, but done right it can reap rewards; driving engagement and projecting your project to the forefront of people’s minds. Unfortunately, the days of organic social growth have been limited by social owners drive to make more money. But we can help you take advantage of those tools to achieve exceptional growth.

Our work

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OK, now we’re getting somewhere. Our team of experts are not only highly successful in their fields of interest, they are passionate about digital marketing. At StoryThreads we’re an analytical bunch; we like to understand what drives behaviour then maximize the opportunity for increased success. We never rest on our laurels. That way you’ll continue to see improvements.