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Home/Strategy/Lessons from the Art of War
October 24, 2019

What lessons about marketing strategy does Sun Tzu’s Art of War teach us?

StoryThreads alongside David Gregg, MD at Albert’s Shed are both idea generators. In fact we have so many ideas, we often get lost in the moment during meetings but when it comes down to it, we know what really matters: GROWING THE CORE. The core at Albert’s Shed is delivering a unique musical experience.

While most venues in Shropshire had focused on the quick buck, locally well loved cover bands, we recognised that being a ME TOO venue doesn’t deliver the growth needed to expand to multiple sites; profitably.

Keep it simple

Smaller towns rely on word of mouth, and local musicians were all too keen to get involved and help reforge what was once a hotbed for musical talent. And therein lies one of the most important aspects of marketing:

If you can’t explain what makes you ‘you’, then how can you expect someone else to do the same?

Albert’s Shed very quickly became a place you could visit night after night and never see the same band twice. A place where live music wasn’t a bolt-on strategy, it is the core.

Growing the Core with Albert's Shed

Why Creativity Is Important

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