Project Description

SEO & CONVERSION RATE OPTIMISATION

ASHANTI EMPRESS

ASHANTI EMPRESS

Ashanti Empress make ethical festival fashion, produced in Ghana, it’s a social enterprise that pays workers a fair wage while bringing their crazy colourful clothing to the UK shores. In 2018 Ashanti Empress migrated away from Etsy to their own website powered by Shopify.

It was clear that although social was making an impact on their visitor numbers, reach was dropping. Those that did visit the site were less likely to convert than direct or organic search traffic.

SEO and UX for Fashion Brands

INDUSTRY

Clothing Retailer

WEBSITE

SERVICES

THE PROJECT

THE PROJECT

Quite quickly after working with the clothing brand we set about changing the structure of the website. Suitable product categorisation immensely helps the user find what they’re looking for, and it benefits the SEO too.

This is was followed by a complete audit of all products and internal linking to bolster cornerstone content, the stuff you want people to find in search queries. We also deconstructed all the blog posts, many of which had good backlink profiles but had no internal linking.

Finally, we left Ruby in charge of generating new content, developing a ‘how to’ guide for future updates and an external link strategy/roadmap.

Fashion Marketing UK

“Thanks so much! Sales have improved dramatically, I’ve taken more in the first half of this year than the whole of last year!!”

– Ruby Maya, Ashanti Empress

TALK TO US

TALK TO US

To discuss your project you can fill in the request form below. If you’d prefer to have a chat about your project simply give us a call:
0330 133 4313

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