Rich answers, according to SEMrush, equate to 70% of all answers returned from voice searches. And 60% of those include a Featured Snippet. So you should be thinking about what content comes up at the top of Google 1-5 for a certain phrase. That’s usually the source of the rich answers, which come in the following flavours:
Knowledge Graph – Graphs depicting facts about people, places, and things.
Knowledge Panel – The small box at the right of the search results when Google search a business.
Knowledge Box – Like a Knowledge Panel but pulls factual information from the Knowledge Graph. It looks like regular search results.
Featured Snippet – This content comes from sites like this one, and not from Google. It’s organic content that’s displayed above the ads.
Rich Answer – Whenever a search result contains any of the above features, it is called a rich answer.