Premium Heating Manufacturer

Getting it ‘Write’ for the UK Market

As a multinational organisation, Viessmann is up there with boiler manufacturers deemed ‘high end’. Quality, is first and foremost, meaning unparalleled longevity supported by the highest levels of customers service. That works great for markets that demand the best, but in the UK we’ve settled on going for the middle ground.

What that means for Viessmann is while they’re a household name in the rest of Europe their market share in the UK is very low. Viessmann came to StoryThreads to develop a range of self help guides around the topic of home heating and to create an SEO battleplan to take command of key search terms.

The StoryThreads Way

Content that is optimised for search engines needs to have meaning. Paraphrasing what someone else wrote in hope that you’ll be able to rank just doesn’t cut it these days and if the whole thing doesn’t make sense, well people are just going to leave the page and go somewhere else. We take a different approach.

Following on from our initial keyword research we develop our content by talking with experts, such as the technical team at Viessmann. We also spoke with those in the field, such as plumbers and heating installation companies. After checking back with those experts we then did a test drive, asking people with all levels of experience to give us feedback so that we knew the content provided help for those who accessed it.

The StoryThreads Way

Content that is optimised for search engines needs to have meaning. Paraphrasing what someone else wrote in hope that you’ll be able to rank just doesn’t cut it these days and if the whole thing doesn’t make sense, well people are just going to leave the page and go somewhere else. We take a different approach.

Following on from our initial keyword research we develop our content by talking with experts, such as the technical team at Viessmann. We also spoke with those in the field, such as plumbers and heating installation companies. After checking back with those experts we then did a test drive, asking people with all levels of experience to give us feedback so that we knew the content provided help for those who accessed it.

Success Factors

To date StoryThreads search engine optimisation program has increased traffic to the Viessmann website by 13,000 visitors per annum based on ten articles.

Examples of Work

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SEO thinking on the Blog

Some of the articles we’ve created about SEO and how we can help your business.

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