Researching relevant keywords and creating high value information that reinforces Viessmann’s brand positioning while driving organic traffic to their website.
Before the new design, Viessmann UK’s online presence was a microsite embedded within the corporate website. This gave them very little national identity in the search engines as their head office is based in Germany, so they were essentially starting from scratch with their new website.
Keyword analysis based on their product offer, their field of expertise and what their competitors were doing gave valuable insight into how to proceed.
StoryThreads then carefully crafted ten articles, each with a different perspective. Some were ‘how to’ guides and others designed to aid troubleshooting. We researched the articles thoroughly, talking with experts and end users to ensure the content was unique. Content was then tailored for maximum SEO benefit, such as snippet optimisation.