Content that is optimised for search engines needs to have meaning. Paraphrasing what someone else wrote is both a red flag to Google and it’s easy for the reader to see through the writers lack of expert knowledge. We take a different approach.
Following on from our initial keyword research we develop our content by talking with experts, such as the technical team at Viessmann. We also spoke with those who install their equipment, such as plumbers and heating installation companies. The results speak for themselves.
To date, the StoryThreads search engine optimisation program has increased traffic to the Viessmann website by 13,000 visitors per annum based on ten articles.