SEO

SEO or Search Engine Optimisation is all about helping search engines to correctly present your content to a wider audience. SEO’s call this organic visibility. The trick to successful SEO is to optimise your website so that search engines like Google and Bing/Yahoo! place trust in you. StoryThreads is an SEO agency that’s been optimising websites for search engines since the early days of Google search and stay on top of the trends so you don’t have to: Voice search, local SEO and technical SEO to improve mobile performance.

SEO

SEO or Search Engine Optimisation is all about helping search engines to correctly present your content to a wider audience. SEO’s call this organic visibility. The trick to successful SEO is to optimise your website so that search engines like Google and Bing/Yahoo! place trust in you. StoryThreads is an SEO agency that’s been optimising websites for search engines since the early days of Google search and stay on top of the trends so you don’t have to: Voice search, local SEO and technical SEO to improve mobile performance.

SEO Services

  • SEO Audit

  • Technical SEO

  • Local SEO

  • International SEO

  • Keyword Research

  • Content Marketing

  • SEO for Ecommerce

SEO Agency in Shropshire

SEO is an integral part of your digital marketing strategy alongside Pay Per Click (PPC), Social Media & Content Marketing.

Organic SEO is different from paid-for (PPC) digital marketing because the goal is to drive traffic to your website without advertising. It’s about creating high value, easy to access content that converts. As a respected SEO agency in Shropshire with an exceptional track record for optimising websites, StoryThreads can help with all aspects of your SEO marketing.

Our expertise spans from technical website development, performing in-depth technical SEO audits to optimise your content so that search engines like Google view your site as trustworthy source of information. We can also improve how your site works, optimising for mobile, and the latest trends such as voice search.

But it’s not all about technical SEO. There are many areas to great search engine optimisation. Our audit also includes keyword research, identifying missed opportunities that can be used for content marketing and SEO for e-commerce optimisation. Off-page link building also forms part of a successful SEO strategy building links from respected sites to your own.

We appreciate that every campaign is different, depending on your size and budget we always customise each project to your needs and provide monthly reports on how it’s all going.

How do you structure an SEO campaign?

Understanding the market

Successful marketing campaigns start with research and SEO is no different.

As a strategy-led marketing agency, having a clear plan is fundamental to how we operate. Our research we’ll help you identify your target audience, their online behaviour, and what drives them to make action, analyse the customer journey and help clarify your brand positioning.

Our external audit involves looking at your competitors and what they’re doing right (or wrong) as well as analysing your presence on search engine results pages. We will of course perform a full keyword and search volume audit to identify any missed opportunities to get your message out. It’s also at this stage we’ll plug in any of our analytic systems such as Google Search Console and Google Analytics along with Google Tag Manager to track conversions.

SEO audit

Technical SEO involves getting into the deepest parts of your website. Our in-house development team will perform fast, accurate analysis of the backend of your website, identifying site speed, site structure design, and optimisation for mobile.

We’ll analyse each page from user experience (UX), conversion rate optimisation (CRO) through to the detail like metadata, headings, and schema markup. All of these add to the usability and accessibility of your site, which is one of the major factors Google looks for. SEO agencies understand the technical side of search engine optimisation, and as experts in this area StoryThreads will guide you through the nitty-gritty to improve your online search rankings.

Content creation and optimisation

Content and SEO are like two peas in the same pod. Carefully crafted content is one of the major factors behind website visibility, Google and other search engines rank website higher when they display high-quality, unique content that informs and answers questions. Even so, any old content won’t do. StoryThreads are a digital marketing agency that prides ourselves on creating content that converts and builds on your brand positioning.

Unique, helpful content increases domain authority by making your site a go-to resource. Used alongside long-tail keywords to target specific search requests, content soon becomes the engine that drives organic backlinking. Through regular analysis and reporting StoryThreads will let you know what content works best, so when you develop new campaigns we can put what we learned to the test.

Link building

Digital PR or link building for SEO is all about relationships. We’ve friends across many different sectors; those with high domain authority or respected within the digital community. Our link strategy often involves guest posting where we’re able to pass backlinks to your website but that’s just the beginning.

Some sites have a higher SPAM index and that can ruin all your hard work, likewise, broken links go against your domain authority growth plans. We can help to iron out any problems negatively impacting your SEO scores.

Analytics

Data has never been so freely available and turning data into insight, is one of our digital marketing agency’s specialties. Every member of our team is a data geek at heart: It’s what helps us to create more compelling content, we use it to decide how to improve the user experience (UX), it’s the tools that we use for conversion rate optimisation (CRO), and most of all it’s how we analyse visibility and other success factors.

How can you tell the SEO is working?

StoryThreads are an SEO agency that prides ourselves on transparency. It’s that personalised experience which means you’ll always have someone on hand to answer your question and when it comes to accountability, we’ve got you covered.

We provide monthly reports to our clients so they know what’s going right and if something has changed, impacting your search engine results, then you’ll learn about that too. Our SEO reports show exactly where to focus on to ensure you’re getting the best ROI from your SEO campaign.

To discuss your SEO, you can fill in the request form below or simply give us a call: 07307 149170.

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