Project Description

ECOMMERCE DEVELOPMENT

SABRINA BOAT

SABRINA BOAT

After TripAdvisor changed their algorithm Shrewsbury’s most popular tourist attraction experienced a huge drop in website visits.

StoryThreads were called in to do a full audit of all Sabrina Boats’ digital touchpoints. The aim was to develop a clear strategy to build awareness nationally and to convert passive viewers into active customers.

INDUSTRY

Leasure

WEBSITE

SERVICES

THE PROJECT

THE PROJECT

Production of six articles, all optimised for SEO; the result was an extra 18,000 visitors to their site in 2019. Some of the unique content included interactive walks, embedded within the site to accompany the written guide, designed to keep the user on the page for longer. Those six pieces of content have resulted in six Featured Snippets in Google. If you don’t know, well Featured Snippets are the SEO gold star in Google search.

Over time though we realised that there simply wasn’t the flexibility in the bespoke CMS to A/B test results to tweak the UX of the site. So we built them a new website using the data we’d developed over the last two years. By analysing Google Analytics for goal conversion, we fine-tuned the visitor’s experience; reducing bounce rate and improving the engagement.

Example of Local SEO in Practice: Rank High on Google in Shrewsbury.

“Quite incredible results on google. Very good value for money; there isn’t much Jamie can’t do.”

– Dilwyn Jones, Sabrina Boat

TALK TO US

TALK TO US

To discuss your project you can fill in the request form below. If you’d prefer to have a chat about your project simply give us a call:
0330 133 4313

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