An Experience Like No Other

Reaching Beyond the City Limits

Already a much-loved experience in Shropshire, Sabrina offers people the opportunity to discover Shrewsbury by boat.

As a business, they’ve accomplished a great deal by building networks with excursion groups but their online presence began to lose traction. Algorithm changes to external sites such as Trip Advisor had resulted in a nosedive in online enquires.

Sabrina came to StoryThreads to help reverse the trend.

The StoryThreads Way

What is life without a story? That is our mantra.

Not only did we look at creating SEO optimised content that would help Sabrina regain her crown, but we did it by building on her greatest asset, the River Severn. We put the focus on telling the story of the river and became an authority on the subject. The result was a 42% increase in traffic in year one. It’s not just about traffic though, is it?

StoryThreads analysed the user journey and developed a new website structure, designed to guide visitors through the website, ultimately to make a ticket purchase. Ticket sales in 2019 were the best on record.

The StoryThreads Way

What is life without a story? That is our mantra.

Not only did we look at creating SEO optimised content that would help Sabrina regain her crown, but we did it by building on her greatest asset, the River Severn. We put the focus on telling the story of the river and became an authority on the subject. The result was a 42% increase in traffic in year one. It’s not just about traffic though, is it?

StoryThreads analysed the user journey and developed a new website structure, designed to guide visitors through the website, ultimately to make a ticket purchase. Ticket sales in 2019 were the best on record.

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Storytelling and Your Business

Read some of the latest articles we’ve created on Storytelling and how it can help your business grow.

Case Studies

Case Studies