If you’re looking to improve your CRO we suggest starting with your main pages. Homepage, landing pages, product pages, and blog.
Your homepage for example is often the main landing page for a website. You’re less likely to convert on this page but first impressions matter. Make it easy for your visitors to find the pages they want using image buttons and chatbots.
Landing pages are all about creating action. These are often pages we spend a lot of time and money on through PPC campaigns and SEO. So keep it simple. Don’t distract customers with too many CTA options (call to action).
If a website visitor reaches the product page then they’re more likely to make a purchase. Making sure there’s enough information on the page. Consider discounting or offers to run at certain times of the week/year, times when you’re less likely to make a sale.
Blog posts are often the most shared aspect of a website. They’re fresh and up-to-date with the latest information. CTAs such as newsletter subscriptions are a great way to optimise your conversion rate too.