Smart Advertising

PPC Agency in Shrewsbury, Shropshire

PPC agencies help you reach more people for less.

PPC is one of the three spokes for a rock-solid digital marketing campaign. We’re a PPC agency in Shrewsbury, Shropshire with paid media experience across all channels. This includes paid search, display ads, remarketing, affiliate marketing, and inclusively digital signage.

Should you be investing in a PPC agency?

PPC came about very quickly in the early days of the internet but has been dwarfed by the rise of content and social media. Yet, PPC  is a highly cost-effective advertising tool. It’s used to reach your target audience on websites and search engines. You’ll only pay if someone clicks on your ad.

Not only can you choose how much you want to spend, but insight is available. That means you make adjustments to improve the effectiveness of your ad. On some platforms such as Google Ads (AKA Google Adwords), keyword tools can help identify missed opportunities. This is where a PPC agency comes in. We can help you achieve a higher conversion rate at a lower cost.

Unlike traditional adverts in newspapers or magazines, PPC makes it possible to run multiple instances (A/B testing) of a campaign at the same time. This means you can see what design and content work best to make a click happen. Tracking cookies are used to show how your advert performs once the user is on your website.

“Great team to work with. Really went the extra mile to assist our business.”

– Chris F, Totally Boom

Reasons to contact StoryThreads about your PPC campaign.

Increasing organic traffic is not a quick fix for increasing traffic to your site. Search Engine Optimisation is time-consuming and you won’t get results straight away. It’s a field that’s becoming increasingly competitive and requires technical know-how.

PPC on the other hand provides advertisers with almost instant results.

01743 249 301
Email StoryThreads
01743 249 301
Email StoryThreads

Does PPC work alongside other channels?

What if we told you that PPC on its own was a bad idea.

Sure you can get quick wins but the key to great digital marketing campaigns is not just PPC.

There are three pillars to media marketing: paid for, earned, and owned.

We’ve discussed already paid for advertising and the benefits of a PPC campaign. But what about the content on your website? This has the potential to become long-tail content. You take the essence of your message, repackage it and putting it back out as advertisements. What’s great about this approach is you’ll discover what your audience actually cares about.

You can feed that insight back into your evolution loop.

Paid media also can be used to influence earned media (publishers and influencers). They produce content in exchange for ad revenue. That way you’ll have short and long-form promotional content wrapped together.

“Tailored service to your needs, no ‘one size fits all’ solutions here, Jamie takes time to really get to know your business.”

– David Gregg, Albert’s Shed

What PPC platform works best?

The most popular PPC method is Google Ads. There are 1.5 billion active Google users across the world and they hold the first and second place for most visited sites. These are Google Search Engine and YouTube. Google Ads allows you to segment into five specific types of advertising: paid search, remarketing, YouTube, shopping, and display.

01743 249 301
Email StoryThreads
01743 249 301
Email StoryThreads

Google PPC platforms.

Remarketing.

If a visitor leaves your site, then you’ll be able to target those people on other pages.

Paid Search.

At the top of every Google search page, you’ll find paid-for listings, this is prime real estate for marketers.

YouTube.

Ads can appear at the start or during a stream and also in YouTube’s search results.

Google Shopping.

Like Google search but instead, it will feature your product image and price.

Display.

These are like traditional banner ads that can appear as text or as an image on other websites.

Pay-per-click through Facebook.

Facebook is the largest social media network, with 2.5 billion users worldwide. Many businesses get by using Facebook without any paid ads. But it’s harder to reach audiences without investment.

Thankfully the chaps at Facebook have made a wealth of data available for targeting your PPC ads. Demographics, behavioural traits, interests, and life events all can be optimised. There are faults with Facebook ads these days, due to changing privacy laws.

Other social media channels that use PPC?

Major social media channels such as LinkedIn, Instagram, Twitter, Snapchat and TikTik all offer PPC services. Each channel has its own merits. As an experienced PPC agency, we always consider the alternatives. What we choose is dependent on your marketing strategy.

Likewise, Bing/Yahoo! offer a lower cost pay per click model and come in useful for highly competitive keywords. We’re always looking for the places people forget or untapped opportunities waiting to be pillaged. And Bing/Yahoo! also boasts a higher age demographic than Google, so if you’re in the gray market it could be a mistake not to consider them.

Digital Marketing in Shrewsbury, Shropshire.

01743 249 301
Email StoryThreads

Shrewsbury Office

  • Longnor Street, Shrewsbury, Shropshire, SY3 8RG

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Let’s get the conversation started.

What you get from StoryThreads is an agency run by qualified marketers. We’ve spent most who’ve spent most of our working lives outside of agencies. That means we have a wealth of knowledge in most sectors including manufacturing, technology, retail, hospitality, charity, and Government. To discuss your project you can fill in the request form below or simply give us a call: 01743 249 301

Thank you for your message. It has been sent.
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Let’s get the conversation started.

What you get from StoryThreads is an agency run by qualified marketers. We’ve spent most who’ve spent most of our working lives outside of agencies. That means we have a wealth of knowledge in most sectors including manufacturing, technology, retail, hospitality, charity, and Government. To discuss your project you can fill in the request form below or simply give us a call: 01743 249 301

Thank you for your message. It has been sent.
There was an error trying to send your message. Please try again later.

Frequently asked questions.