There’s been a seismic shift in the way people use social media. Facebook, for instance, doesn’t reach the sub-25 age bracket as it does with those over 35. So the focus was put into developing a web platform.
Data capture also formed part of the plan with an aggressive data collection program which has seen huge returns from ticket sales to engagement.
But that’s not what has enabled Albert’s Shed to grow so quickly, it’s all about the product and StoryThreads has played a huge part in developing what’s know as the ‘grassroots music scene’. The crux is bringing the best underground music to Shropshire, slowly educating people away from watching tributes and cover bands to experiencing the next best thing in the music industry.
Those with a genuine passion for music become advocates and so word of mouth spreads the message with zero advertising cost. The result is that Albert’s Shed Southwater was opened in November 2019 and that’s the beginning.