The Fastest Growing Music Venue in the UK

Restarting the Heart of the Shropshire Music Scene

As far as relationships go, Albert’s Shed and StoryThreads are intertwined.

Since 2018 we began working with MD David Gregg, a man who was putting Shropshire back on the map as a place for live music. Our partnership started with analysing what was needed to superpower the place, to reach beyond the county and to the national stage.

Recognition as a reputable UK destination venue comes with it the desired to perform on the Shed stage, allowing the venue to draw in bigger acts. The ambition was also to create networks for local acts, sharing the music of Shropshire to towns well beyond the Welsh Marches.

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Video by StoryThreads for Albert’s Shed Southwater opening event

The StoryThreads Way

There’s been a seismic shift in the way people use social media. Facebook, for instance, doesn’t reach the sub-25 age bracket as it does with those over 35. So the focus was put into developing a web platform.

Data capture also formed part of the plan with an aggressive data collection program which has seen huge returns from ticket sales to engagement.

But that’s not what has enabled Albert’s Shed to grow so quickly, it’s all about the product and StoryThreads has played a huge part in developing what’s know as the ‘grassroots music scene’. The crux is bringing the best underground music to Shropshire, slowly educating people away from watching tributes and cover bands to experiencing the next best thing in the music industry.

Those with a genuine passion for music become advocates and so word of mouth spreads the message with zero advertising cost. The result is that Albert’s Shed Southwater was opened in November 2019 and that’s the beginning.

The StoryThreads Way

There’s been a seismic shift in the way people use social media.

Facebook, for instance, doesn’t reach the sub-25 age bracket as it does with those over 35.

So the focus was put into developing a web platform. Data capture also formed part of the plan with an aggressive data collection program which has seen huge returns from ticket sales to engagement.

But that’s not what has enabled Albert’s Shed to grow so quickly, it’s all about the product and StoryThreads has played a huge part in developing what’s called the ‘grassroots music scene’. The crux is bringing the best underground music to Shropshire.

Albert’s Shed in Numbers

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Music Venue in Shropshire
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Website Users Per Annum
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Email Sign-ups (>6 Months)
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Collaborating with Albert’s Shed

Discover some of the creative ways we’ve worked with Albert’s Shed to build the UK’s fastest growing music venue chain.

Case Studies

Case Studies