Content Marketing might sound like the new kid on the block but it’s something that marketers and salespeople have been doing for years, just under a different guise: Storytelling.
Content in the traditional marketing mix would form part of the overall strategy, delivered across all channels. The crux of the storytelling ultimately leading to the hook that closes the deal.
But the hard sell has lost some favour. Mistrust in brands means a longer time is spent between identifying a need to making a purchase. Even for day to day items.
Thanks to digital marketing reaching out is relatively low cost, meaning more opportunity to develop brand awareness. Once seen as a ‘nice to do’ exercise, brand awareness is now mission-critical even for SMEs. Increased positive exposure to a brand builds trust eventually leading to new customers.
Credibility doesn’t come for free though, it’s earned.
Experts in crafting compelling content, StoryThreads build on your brand’s identity, promoting a true representation of your business. We take the very essence of what your brand is about, along with your target audience’s online behaviour, stitching together content that tells your story in the best light.
The output of content creation depends on the goal and can come in many forms. Examples include infographics to online guides, video storytelling, and apps that merge the real world with the digital realm.
StoryThreads are one of Shropshire’s most trusted content marketing agencies. Our feet are firmly on the ground; focused on how we can best achieve your goals within budget.
So what goals can content marketing help you reach?