Spending time on keyword research paid trumps for Sabrina Boat and their local SEO campaign in Shrewsbury. This is especially true for long-tail keywords.
So you might be wondering what is a long-tail keyword?
There’s a great article over at Yoast that goes into great detail about long-tail keywords but in a nutshell, they say:
‘Long-tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific’.
According to moz.com and their keyword explorer tool, Shrewsbury gets an awful lot of searches per month on Google.