Within our keywords, especially considering long-tail keywords comes intent.
Intent helps you target the most amount of traffic possible while also removing some element of competition. But the most important aspect of intent is focusing the traffic to your eCommerce site. After all, having lots of visitors doesn’t always equate to more sales. Purchase intent does.
What we’re talking about here is supercharging your sales funnel. Let’s take a look at the sales funnel in more detail.
These are what you find in general blog content. You see a lot of people talking about these keywords, but are they relevant to eCommerce SEO? Well yes and no. They might help reaffirm your brand values or help drive traffic to your site, but they’re not going to convert straight away.
- What is
When people are searching for a solution they’ll use keywords that work around a subject matter. This of this guide as an example, others include:
Interest keywords for eCommerce can be useful for building helpful content for your potential customers. You should definitely jot down ideas for the future. They’re perfect for brand building, especially reinforcing expertise and credibility.
Evaluation and purchase keywords
We all use these keywords during product search.
The evaluation keywords are used to find variable offerings around a specific product
- Price comparison
And purchase keywords hone down further. The searchers intent to find the very best deal or additional benefit. Purchase keywords include modifiers like:
- Free shipping
- In stock