Sometimes links are placed inside the text of your page, these are called link embeds.
And sometimes links appear on each page, like a header or a footer.
Which of these do you think does best in Google?
Link position on a page is very important.
There’s a lot of research done on the importance of a well thought out link building strategy and what the SEO thought leaders are reporting back, from large sample testings is.
Links in the middle of a page’s boy content is of higher value than at the bottom or on a widget.
And that takes us to the anchor text.
Anchor text words relate to the page or website you’re linking to. There is a risk that too many anchor text links can look spammy to Google, yet well-placed anchor text backlinks can have a positive effect on page ranking.
Why not look at your backlink profile using the Ahrefs Site Explorer and politely ask the linking site to modify brand name links to an accurate anchor text instead?