Additional web design services
There are 101 reasons why a cheap website is cheap. Besides proper research and development, there’s loads of technical consideration to be made. We’ll go through some of the main ones here. If you want more detail this technical SEO checklist covers all the bases.
Helping your site get discovered
You’ll need to plug in Google Analytics, Google Search Console, Bing Search Console and Google My Business. All of these tools will help your site to get noticed by the search engines.
Helping your site run fast
When it comes to hosting, don’t buy cheap. Site speed is becoming very important as more people use mobile devices than desktop computers. Good website design is lightweight. Great website design is tidy and easy to maintain. Don’t use huge images. Uninstall unused plugins and keep everything up to date.
Besides good housekeeping performance management is critical. This is about how you optimise your website files for delivery. Sounds complicated? It is. We spend many of our hours optimising websites so they fly, but there’s a lot of work involved. You can help your site by using a cache plugin and a step beyond that is using a CDN.
If you don’t know about caching, put simply it’s used to optimise the performance of your website. They feature things such as lazy load and defer code that is below what you can see on your screen. That means your site is interactive, fast.
A CDN is a content delivery network. They are used to provide web content over networks in a number of different countries. They usually help website speed locally as well.
Helping search engines understand your site better
Inside Google Search Console you’ll find loads of tools that give you insight into your site’s performances. If you’re looking for a cheap but affordable website developer to replace your existing site, pay attention.
Google indexes pages and you can see all the pages indexed by searching in Google for:
site:[insert url], and example would be site:storythreads.co.uk.
This will show you all the pages currently indexed by Google.
In some instances, you might have dead links that need redirecting. The best approach is to make a temporary redirect and tell Google to remove the old link from its database. It’s important that if someone finds your site in the search engine that the page they’re clicking on actually works. There’s nothing worse than losing traffic with shoddy housekeeping.
Another consideration is to look at your backlink profile (the links that are pointing to your site from elsewhere). Sometimes a page might have been removed and their link is now dead. You’ll need to manage that redirection by asking the website owner nicely to update the link. The alternative is to put a permanent redirect so the link still works.
Then there’s Schema markup.
Setting up Schema can be complicated but you can use a plugin to help. It basically uses robot speak to inform the search engines what your site is all about. Done correctly can have a big impact on your website’s performance.