Social Media Marketing – Is It Still Worth The Investment?

Every good social media marketing campaign starts and ends with a clear strategy.

Without a good digital marketing strategy, it’s easy to go off target and start to forget why we’re doing all this work in the first place. We’re talking about brand positioning and converting your audience into regular customers. Often the goal is to drive traffic to your website, complimenting your SEO strategy

Being led by technology or trends is dangerous. Just as sticking with promoting on Facebook because that’s what you’ve always done. Channel selection, now, more than ever, is a serious consideration for social media marketing professionals.