FULL SERVICE MARKETING
ALBERT’S SHED
A growing business needs a team of experts at hand to continue to outperform while maintaining standards. In under two years, we’d grown the site to 70,000 visitors per year through organic SEO and a contact database of over 8,000 music fans alongside managing a 40,000 strong Facebook following.
THE CHALLENGE
Recognising the wealth of creativity and market understanding within our agency, Albert’s Shed placed StoryThreads on an agency retainer to deliver all marketing elements to the business.
Albert’s Shed story differs from most of our clients because we are integral to helping support and develop their business strategy. Marketing and Operations become one unit, which is how we think all businesses should be designed. It means that communication is clear and the delivery of strategic marketing objectives can be supported by the whole team.
THE PROJECT
The initial consultation revealed a number of technical SEO fixes and opportunities for content marketing. A secondary goal was to improve user experience (UX) and conversion rate. This led to the redevelopment of the Sabrina Tours website.
StoryThreads continue to work with Sabrina Tours Ltd, further developing their online presence and providing consultancy to maximise their reach.
MARKETING MANAGEMENT
Over time though we realised that there simply wasn’t the flexibility in the bespoke CMS to A/B test results to tweak the UX of the site. So we built them a new website using the data we’d developed over the last two years. By analysing Google Analytics for goal conversion, we fine-tuned the visitor’s experience; reducing bounce rate and improving the engagement.
OPTIMISED FOR ECOMMERCE
Over time though we realised that there simply wasn’t the flexibility in the bespoke CMS to A/B test results to tweak the UX of the site. So we built them a new website using the data we’d developed over the last two years. By analysing Google Analytics for goal conversion, we fine-tuned the visitor’s experience; reducing bounce rate and improving the engagement.
WEBSITE DESIGN
Over time though we realised that there simply wasn’t the flexibility in the bespoke CMS to A/B test results to tweak the UX of the site. So we built them a new website using the data we’d developed over the last two years. By analysing Google Analytics for goal conversion, we fine-tuned the visitor’s experience; reducing bounce rate and improving the engagement.
OPTIMISED FOR ECOMMERCE
Over time though we realised that there simply wasn’t the flexibility in the bespoke CMS to A/B test results to tweak the UX of the site. So we built them a new website using the data we’d developed over the last two years. By analysing Google Analytics for goal conversion, we fine-tuned the visitor’s experience; reducing bounce rate and improving the engagement.
CONTENT
Production of six articles, all optimised for SEO; the result was an extra 18,000 visitors to their site in 2019. Some of the unique content included interactive walks, embedded within the site to accompany the written guide, designed to keep the user on the page for longer. Those six pieces of content have resulted in six Featured Snippets in Google. If you don’t know, well Featured Snippets are the SEO gold star in Google search.
VIDEOGRAPHY
Over time though we realised that there simply wasn’t the flexibility in the bespoke CMS to A/B test results to tweak the UX of the site. So we built them a new website using the data we’d developed over the last two years. By analysing Google Analytics for goal conversion, we fine-tuned the visitor’s experience; reducing bounce rate and improving the engagement.
PHOTOGRAPHY
Over time though we realised that there simply wasn’t the flexibility in the bespoke CMS to A/B test results to tweak the UX of the site. So we built them a new website using the data we’d developed over the last two years. By analysing Google Analytics for goal conversion, we fine-tuned the visitor’s experience; reducing bounce rate and improving the engagement.
“If you’re looking for a digital marketing agency that specialises in SEO, web design and strategic digital marketing campaign management, you can’t go wrong with StoryThreads.”
David Gregg, Albert’s Shed
RESULTS
TALK TO US
To discuss your project you can fill in the request form below. If you’d prefer to have a chat about your project simply give us a call:
0330 133 4313