Project Description

DIGITAL MARKETING MANAGEMENT

ALBERT & CO

ALBERT & CO

Albert & Co is the new brand name for Albert’s Pour House, a funky cocktail bar in an area of Shrewsbury called Frankwell. The slate was clean for design ideas, so we went with a big, bold print format to match the bootlegger era, one of the most exciting times in trading history.

INDUSTRY

Hospitality

WEBSITE

SERVICES

THE CHALLENGE

THE CHALLENGE

Albert & Co previously hosted their website on a separate server from their parent company, Albert’s Shed. However, as the new company idea flourished so too did the need for events management software, built into the site. So we decided to create a brand within a brand. This approach makes it really easy for all management to have access to the site.

The design is totally different from the Albert’s Shed website, which brought with it some challenges, but we took to task, completing the project in just under one week.

THE PROJECT

THE PROJECT

The initial consultation revealed a number of technical SEO fixes and opportunities for content marketing. A secondary goal was to improve user experience (UX) and conversion rate. This led to the redevelopment of the Sabrina Tours website.

StoryThreads continue to work with Sabrina Tours Ltd, further developing their online presence and providing consultancy to maximise their reach.

WEBSITE DESIGN

WEBSITE DESIGN

Over time though we realised that there simply wasn’t the flexibility in the bespoke CMS to A/B test results to tweak the UX of the site. So we built them a new website using the data we’d developed over the last two years. By analysing Google Analytics for goal conversion, we fine-tuned the visitor’s experience; reducing bounce rate and improving the engagement.

OPTIMISED FOR ECOMMERCE

Over time though we realised that there simply wasn’t the flexibility in the bespoke CMS to A/B test results to tweak the UX of the site. So we built them a new website using the data we’d developed over the last two years. By analysing Google Analytics for goal conversion, we fine-tuned the visitor’s experience; reducing bounce rate and improving the engagement.

CONTENT

CONTENT

Production of six articles, all optimised for SEO; the result was an extra 18,000 visitors to their site in 2019. Some of the unique content included interactive walks, embedded within the site to accompany the written guide, designed to keep the user on the page for longer. Those six pieces of content have resulted in six Featured Snippets in Google. If you don’t know, well Featured Snippets are the SEO gold star in Google search.

VIDEOGRAPHY

Over time though we realised that there simply wasn’t the flexibility in the bespoke CMS to A/B test results to tweak the UX of the site. So we built them a new website using the data we’d developed over the last two years. By analysing Google Analytics for goal conversion, we fine-tuned the visitor’s experience; reducing bounce rate and improving the engagement.

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PHOTOGRAPHY

Over time though we realised that there simply wasn’t the flexibility in the bespoke CMS to A/B test results to tweak the UX of the site. So we built them a new website using the data we’d developed over the last two years. By analysing Google Analytics for goal conversion, we fine-tuned the visitor’s experience; reducing bounce rate and improving the engagement.

“Excellent work around marketing, SEO and design. I have had the pleasure of using for a number of projects and everything has been delivered promptly and professionally finished.”

Paul Davies, Albert & Co

RESULTS

RESULTS

0k
Site visitors PY
0%
Increase in online sales
0K
Strong contact list

TALK TO US

TALK TO US

To discuss your project you can fill in the request form below. If you’d prefer to have a chat about your project simply give us a call:
0330 133 4313

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