Writing a whole website is very time-consuming in the beginning. Considerations such as tone of voice, experience and the service/product offer all play a massive part in content production.
Ali Wales Tree Solutions provided guidance throughout the project, this enabled StoryThreads to perform an in-depth analysis of specific keywords relating to the industry. Our research included local and national competitors, drilling down into their content enabled us to ensure what we created would surpass the value of their site.
Helpful content converts, which is why we wrote the website like a self-help guide, this builds trust with site visitors.
Mobile usability also formed a large part of the project. So searchability became a critical success factor, as did website load speed on mobile. If you’re not loading fast on mobile these days, you may as well forget it.