DIGITAL STRATEGY
MOORLAND PLASTICS
Formed after World War II, Moorland Plastics developed from a need to offer injured veterans some form of meaningful employment. Over time the business developed into a capable plastics manufacturer but later suffered at the hands of highly efficient offshore production. As business began to creep back to the UK, Moorland Plastics saw an opportunity for growth and took it.
INDUSTRY
Plastic Manufacturing
WEBSITE
SERVICES
THE PROJECT
StoryThreads developed a push/pull sales program using both direct and indirect marketing techniques to communicate the product offering.
We developed a search engine friendly website with SEO designed to pull in new customers searching nationally for a UK injection moulding supplier. Backlink development also paved the way to success, obtaining high-value backlinks from social organisations. Social media was leveraged using LinkedIn to develop warm leads. Direct sales formed the push marketing approach.
Under the marketing support of StoryThreads Moorland Plastics turnover grew from £800,000 per annum to £2.2 million. Variable costs were also cut by around 30% ultimately increasing gross profit up 15 points from before our involvement.
“Injecting drive and passion into every project, working with StoryThreads is like having a whole marketing department at your side.”
– David Shepherd, Moorland Plastics
TALK TO US
To discuss your project you can fill in the request form below. If you’d prefer to have a chat about your project simply give us a call:
0330 133 4313