The marketers of old could only wish for the amount of data available at our fingertips.
At StoryThreads, turning that data into insight is our specialism, we’ve a sixth sense and a lot of technical expertise on hand. That’s not to say that we know it all. You know your business and customers better than anyone else, so we’ll include all that within our primary research. If we still feel there are gaps in the plan then we can develop tools hone your digital marketing strategy. Here are some of the questions we’ll be looking at while developing your strategy:
No business can operate effectively without being able to measure success. What does success look like to you and how can you measure performance and prove ROI (Return on Investment)?
Who are your target audience? What motivates them? How do they spend their time online and how can we use what we learn to craft your brand positioning and target the most effective channels?
What’s going on in the world that may impact your digital marketing strategy? How can you use turbulence or stir up the market to make competitive gains?
Who are your direct and indirect competitors? What threats do they pose and how can you leverage your digital marketing strategy to get ahead of the race?
What digital marketing channels are best suited for your audience and your brand position? What is feasible within your budget range to enable you to meet your goals/KPIs? How does the customer journey relate to your channels and what ways can you improve them to lead to more conversions?
What approach to content aligns with your brand positioning? Do you have in-house content creators or would you need to outsource? What is the minimum viable output of content needed to deliver your strategy? How can we leverage your content to achieve the long-tail effect across paid for, earned, and owned media?
How do you ensure your digital marketing strategy stays on track? What is the plan for the next 100 days? What does the long-term digital marketing strategy action plan look like? What should the roadmap look like and how can we enable your team to understand and carry out actions if required?
Our approach has always been to tailor every digital marketing strategy to our clients’ needs, no two plans are the same. We’ll ensure you receive first-class treatment from our expert digital marketing strategists who’ll make sure the plan is easy to follow and digest. If needed we’ll support you to transform staff into strategy advocates or we can manage the whole process here at StoryThreads.
As we’ve spent most of our lives working on your side of the fence and have a wealth of knowledge in most sectors including manufacturing, technology, retail, hospitality, charity, and Government. To discuss your project you can fill in the request form below or simply give us a call: 07307 149170