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Digital Marketing Strategy Shrewsbury, Shropshire

Having a digital marketing strategy is vital to keep your campaigns on track

Your digital marketing strategy is core. It guides who you’re targeting, the message, the channels and how you measure success. A good marketing strategy informs SEO and improves conversion rate.

Why is digital marketing strategy important?

Digital marketing strategy to some feels like effort without value. We agree marketing strategy has a bad rep. It conjures up the idea of endless meetings, expensive research, and eventually to the conclusion you had all along.

CEOs, MDs and senior management like the long planning process, it’s accountable. On the opposite end of the spectrum though is gut instinct. There’s no way to measure gut instinct and communicating that fag packet strategy can be confusing. The cost is the loss of clear brand positioning.

Brandgym’s David Taylor talks of a strategy reboot for digital marketing. So instead of focusing on the latest channels and tools without a clear plan, strategy comes first. This supported by their survey of 100 senior marketing professionals of which 62% said digital marketing strategy is overlooked. 91% said clear brand positioning was the key to marketing effectiveness in digital.

“Jamie’s approach to Marketing, Web Design and SEO is next level. Highly recommended. AAA+.”

– Ben Mattey, Thai-D Food Bar

What makes a digital marketing strategy a success?

Digital marketing strategies often become outdated before they’re complete. Even worse, they cost a lot of money and take up a lot of time. A good strategic marketing plan is clear, concise, actionable, measurable, and can easily be updated.

A strategic marketing plan needs clarity. Everyone should be able to follow it. It means your goals will be met efficiently, which means less cost. Keep things concise. Make your strategy digestible; make it the beating heart of your business.

If there are lots of hurdles, your digital marketing strategy will slow down in pace. You may find it gets abandoned altogether.

A digital marketing strategy needs to be easy to manage. Accountability comes through setting and measuring goals. Make sure your goals are realistic, because you can always change them later.

Your strategic marketing plan needs to be easy to update. We’re blessed by a plethora of analytics and customer feedback available online at every stage of the customer journey. This should feed back into your strategy.

0330 133 4313
Email StoryThreads
0330 133 4313
Email StoryThreads

Our strategic planning services

Inspecting, cleansing, transforming and modelling data. The goal is discovering insight to support decision-making.

Understanding the behaviour, motivation, attitude and interests. Helping to make better marketing decisions, improve reach and develop new products.

To understand customers thinking, buying patterns, and location. In addition, market research can help monitor market trends and keep an eye on what your competition is doing.

Identifying direct and indirect competitors then researching their products, sales, and marketing strategies.

Understanding the wider influences beyond internal capability and competitive forces.

Channel planning involved appraising the available channels based on value for money and growth potential.

“Quite incredible results on Google. Very good value for money.”

– Dilwyn Jones, Sabrina Tours

Data-driven digital marketing strategies

At StoryThreads, turning that data into insight is our specialism. We have a sixth sense and a lot of technical expertise on hand. That’s not to say that we know it all.

You know your business and customers better than anyone else. That’s why we work with you, not for you. If we still feel there are gaps in the plan then we can develop tools to hone your digital marketing strategy. Here are some of the questions we’ll be looking at while developing your strategy:

0330 133 4313
Email StoryThreads
0330 133 4313
Email StoryThreads

Goals/KPIs

No business can operate effectively without being able to measure success. What does success look like to you and how can you measure performance?

Audience

Who is your target audience? What motivates them? How do they spend their time online? How can we use what we learn to craft your brand positioning and target the most effective channels?

Markets & Competitors

What’s going on in the world that may impact your digital marketing strategy? How can you use turbulence or stir up the market to make competitive gains?

Who are your direct and indirect competitors? What threats do they pose and how can you leverage your digital marketing strategy to get ahead of the race?

Channels

What digital marketing channels are best suited for your audience and your brand? Is your website designed as an endpoint? What is feasible within your budget range to enable you to meet your goals? Will you be using advertising or building organically? How does the customer journey relate to your channels and what ways can you improve them to lead to more conversions?

Content

What approach to content aligns with your brand positioning? Do you have in-house content creators or would you need to outsource? What is the minimum viable output of content needed to deliver your strategy? How can we achieve the long-tail effect across paid for, earned, and owned media?

Action Plan

How do you ensure your digital marketing strategy stays on track? What is the plan for the next 100 days? What does the long-term digital marketing strategy action plan look like? What should the roadmap look like? How can we empower your team to take the lead?

Digital Marketing in Shrewsbury, Shropshire.

0330 133 4313
Email StoryThreads

Shrewsbury Office

  • Longnor Street, Shrewsbury, Shropshire, SY3 8RG

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Let’s get the conversation started

What you get from StoryThreads is an agency run by qualified marketers. We’ve spent most who’ve spent most of our working lives outside of agencies. That means we have a wealth of knowledge in most sectors including manufacturing, technology, retail, hospitality, charity, and Government. To discuss your project you can fill in the request form below or simply give us a call: 0330 133 4313

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