Digital Marketing Strategy

A well thought out digital marketing strategy is vital to keep your campaigns on track. It’s all too easy to fire off on a tangent with new technology; a shiny new toy, hard to resist. At StoryThreads, your digital marketing strategy the core. It guides who we’re targeting, how we’re tailoring the message, the vehicles used to reach your audience, and of course, making it all measurable so we can show campaign success and ROI.

Digital Marketing Strategy & Planning at StoryThreads, Shrewsbury

Digital Marketing Strategy

Having a digital marketing strategy is vital to keep your campaigns on track. It’s all too easy to fire off on a tangent with new technology; a shiny new toy, hard to resist. At StoryThreads, your digital marketing strategy the core. It guides who we’re targeting, how we’re tailoring the message, the vehicles used to reach your audience, and of course, making it all measurable so we can show campaign success and ROI.

Digital Marketing Strategy Services

  • Strategic Planning

  • Data Analysis

  • Audience Insight

  • Market Research

  • Competitor Analysis

  • Market Evaluation

  • Channel Planning

  • Content Planning

  • Action Planning/Roadmap

  • Marketing Strategy Review

Digital Marketing Strategy Agency in Shropshire

Digital marketing strategy to some feels like effort without value. We agree, marketing strategy has a bad rep. It conjures up the idea of endless meetings, expensive research agencies, and eventually to the conclusion you had all along.

CEOs, MDs and senior management like the long planning process, it’s accountable. On the opposite end of the spectrum though is gut instinct. There’s no way to measure gut instinct and communicating that fag packet strategy confuses everything. The cost is loss of clear brand positioning.

Brandgym’s David Taylor talks of a strategy reboot for digital marketing. Instead of focusing on the latest new channels and using tactical tools without a clear plan, digital brand management requires a strategic steer. This supported by their survey of 100 senior marketing professionals of which 62% said digital marketing strategy is overlooked, and  91% said clear brand positioning was the key to marketing effectiveness in digital.

We, at StoryThreads propose an alternative strategic digital marketing review process that can be done quickly, and more importantly provides the accountability needed to make your plan credible.

So what is the alternative?

What makes a digital marketing strategy successful?

Digital marketing strategies that take too long to design become outdated before they’re complete. Even worse, they cost a lot of money and take up a lot of time. A successful strategic digital marketing plan is clear, concise, actionable, measurable, and can easily be updated.

Clarity in a strategic marketing plan means that anyone can follow it, without the backing of your whole team it’s hard to make an impact. Everyone working together on delivering your marketing plan means you’ll deliver on your goals efficiently. Keep things concise to make the strategy digestible so that it becomes the beating heart of your business.

If there are lots of hurdles or no obvious tactics in a plan, then it slows down the pace of a digital marketing strategy, it can even lead to complete failure through abandonment. It needs to be easy to manage. Accountability comes through goal setting and more importantly, how you measure those goals. Make sure they’re realistic because you can always change them later.

Your strategic marketing plan needs to be easy to update because life evolves. We’re blessed by a plethora of analytics and customer feedback available online at every stage of the customer journey, which becomes the feedback loop that informs your strategy and improves your decision making.

At StoryThreads we’ve three stages within our strategic marketing strategy: Plan, Act, and Evolve. Let’s take a look at the structure and what’s involved at each stage.

StoryThreads Digital Marketing Strategy Approach

StoryThreads Agency - Digital Marketing Strategy Explained

Plan

Analysing your current strategy and developing new tools to reach your target audience.

Act

Managing your integrated marketing campaigns, including: SEO, PPC, Content Marketing, CRO and Social Media.

Evolve

Learning from what we’ve done to reach and convert more customers for less, leading to larger Return on Investment.

How to use data to drive your digital marketing strategy

We’re blessed.

The marketers of old could only wish for the amount of data available at our fingertips.

At StoryThreads, turning that data into insight is our specialism, we’ve a sixth sense and a lot of technical expertise on hand. That’s not to say that we know it all. You know your business and customers better than anyone else, so we’ll include all that within our primary research. If we still feel there are gaps in the plan then we can develop tools hone your digital marketing strategy. Here are some of the questions we’ll be looking at while developing your strategy:

Goals/KPIs

No business can operate effectively without being able to measure success. What does success look like to you and how can you measure performance and prove ROI (Return on Investment)?

Audience

Who are your target audience? What motivates them? How do they spend their time online and how can we use what we learn to craft your brand positioning and target the most effective channels?

Market

What’s going on in the world that may impact your digital marketing strategy? How can you use turbulence or stir up the market to make competitive gains?

Competitors

Who are your direct and indirect competitors? What threats do they pose and how can you leverage your digital marketing strategy to get ahead of the race?

Channels

What digital marketing channels are best suited for your audience and your brand position? What is feasible within your budget range to enable you to meet your goals/KPIs? How does the customer journey relate to your channels and what ways can you improve them to lead to more conversions?

Content

What approach to content aligns with your brand positioning? Do you have in-house content creators or would you need to outsource? What is the minimum viable output of content needed to deliver your strategy? How can we leverage your content to achieve the long-tail effect across paid for, earned, and owned media?

Action plan

How do you ensure your digital marketing strategy stays on track? What is the plan for the next 100 days? What does the long-term digital marketing strategy action plan look like? What should the roadmap look like and how can we enable your team to understand and carry out actions if required?

What to look for in a strategic digital marketing agency

Our approach has always been to tailor every digital marketing strategy to our clients’ needs, no two plans are the same. We’ll ensure you receive first-class treatment from our expert digital marketing strategists who’ll make sure the plan is easy to follow and digest. If needed we’ll support you to transform staff into strategy advocates or we can manage the whole process here at StoryThreads.

As we’ve spent most of our lives working on your side of the fence and have a wealth of knowledge in most sectors including manufacturing, technology, retail, hospitality, charity, and Government. To discuss your project you can fill in the request form below or simply give us a call: 07307 149170

TALK TO US ABOUT DIGITAL MARKETING STRATEGY