CONTENT STRATEGY
NIDEC CONTROL TECHNIQUES
Control Techniques are synonymous with the automation industry. Following their takeover by multi-billion dollar tech giant Nidec, StoryThreads worked as part of the team to realign online and print assets.
INDUSTRY
Industrial Automation
WEBSITE
SERVICES
THE PROJECT
Being directly involved with the team at Nidec Control Techniques gave StoryThreads a unique opportunity to provide advice and guidance across all projects. Our team have worked in the manufacturing of high-end technology for a number of years, so we understood how their customers think.
Specifically, we worked with their business team to developed search engine optimised content across a huge website spanning multiple languages. Being the first in the sector to do this had massive gains for the company. When the business migrated to a new website platform, it was our responsibility to manage the transition of content, ensuring the SEO benefit was not compromised.
While the product could be highly technical in nature, their basic product was positioned too high tech for the general user. StoryThreads drove forward the need to reposition the general purpose range as simple and easy to use, which was reflected in the content.
“StoryThreads grasp a solid understanding of your marketing objectives and is able to create high-quality content to promote your organisation across varied channels. Great people to work with.”
– Alex Byles, Nidec Control Techniques
TALK TO US
To discuss your project you can fill in the request form below. If you’d prefer to have a chat about your project simply give us a call:
0330 133 4313