SEO, WEB DESIGN & PPC
STEVE DELL HYPNOTHERAPY
Steve Dell Hypnotherapy is an established therapy service based at two locations within London. Having invested in PPC & SEO for a number of years, it became apparent that a new website and approach was needed to take digital marketing to the next level.
THE CHALLENGE
Steve Dell came to StoryThreads looking for a vibrant, clean design with minimal imagery and graphics. He was keen to have a playful look to his website that is bright and exciting. We managed to produce a site that not only incorporated his ideal colour scheme, but also that met readability standards for accessibility.
THE PROJECT
The initial consultation revealed a number of technical SEO fixes and opportunities for content marketing. A secondary goal was to improve user experience (UX) and conversion rate. This led to the redevelopment of the Sabrina Tours website.
StoryThreads continue to work with Sabrina Tours Ltd, further developing their online presence and providing consultancy to maximise their reach.
WEBSITE DESIGN
Over time though we realised that there simply wasn’t the flexibility in the bespoke CMS to A/B test results to tweak the UX of the site. So we built them a new website using the data we’d developed over the last two years. By analysing Google Analytics for goal conversion, we fine-tuned the visitor’s experience; reducing bounce rate and improving the engagement.
SEARCH ENGINE OPTIMISATION
Production of six articles, all optimised for SEO; the result was an extra 18,000 visitors to their site in 2019. Some of the unique content included interactive walks, embedded within the site to accompany the written guide, designed to keep the user on the page for longer. Those six pieces of content have resulted in six Featured Snippets in Google. If you don’t know, well Featured Snippets are the SEO gold star in Google search.
OPTIMISED FOR ECOMMERCE
Over time though we realised that there simply wasn’t the flexibility in the bespoke CMS to A/B test results to tweak the UX of the site. So we built them a new website using the data we’d developed over the last two years. By analysing Google Analytics for goal conversion, we fine-tuned the visitor’s experience; reducing bounce rate and improving the engagement.
TALK TO US
To discuss your project you can fill in the request form below. If you’d prefer to have a chat about your project simply give us a call:
0330 133 4313