There are two ways to go about creating content for marketing; one is quick and easy, the second requires a lot more effort.
Which one do you think people choose?
95% of content marketers take the fast track, frantically creating pieces of copy in an attempt to rig the search engines, which doesn’t seem like a bad idea does it?
Yet, the trend of writing content for marketing has taken a huge shift. Unique content trumps these days because Google has got wise to the SEO tricks and favour websites that really do provide an experience for their audience. Also, who wants to be told the same thing page after page and never quite finding what they searched for.
That’s why we created our guide to researching content for marketing, to help businesses, local or international, in creating great content that not only keeps their audiences engaged but also keeps the search engines happy. Most importantly, great content for marketing moves away from marketing tactics to a long-tail content approach that runs across multiple communication channels and exceeds ROI expectations.