Often a campaign will require more than one of the following services. By working with a single agency your message and creative needs will stay on-brand and feel cohesive. At Storythreads we offer the following creative and design services, in-house.
Video production is in high demand. Consumers are more likely to engage with videos on social than any other creative output. It’s snackable, meaning it’s easy to digest and gets your message across without the viewer having to put in much effort. What’s more, video can be broken into bitesize chunks and used for PPC advertising on social media and 3rd party channels. Some examples of video use include:
- Promotional/PR video
- Live streaming of events
- Case studies
Copywriting is one of the oldest forms of advertising, using words to influence behaviour. In the 1940/50s a single piece of copy could sell you millions of units in one single swoop, but people don’t buy into the hard sell anymore. The main reason is that we have a computer, more powerful than NASA used to land a man on the moon in our pockets. That gives us the chance to discover which businesses are worthy of our trust and so building credibility has become the key objective for copywriters, this can be achieved by:
- Content marketing
- Crafting scripts for video
- Advert copy
- Digital and traditional PR
- Feature writing
- Brochure/catalogue production
A picture can say 1000 words. That’s not to say it can’t be 1000 bad words.
Photography is often overlooked as a creative practice. Most people have camera phones and the results can be outstanding. But what you get with someone who is a professional in their field is more than just an image.
The use of light, colour, and position of the subject can all convey different meanings. It means we can gently exert our influence; the brain processes the visual cues but the human behind the wheel doesn’t actively notice them. The same thing applies to keeping images on-brand where an expert photographer can capture your brand essence time and time again so that your style is easily identifiable.
Visual ID/Graphic Design
The Visual Identity (ID) of a brand covers a variety of different graphic elements that bring your brand visuals to life and project your unique personality. In his book ‘Thinking Fast and Slow’ Daniel Kahneman explains we have two systems: System 1 is fast thinking and System 2 is more logical. The objective of a well managed visual ID is to trigger System 1 so that your brand is immediately recognisable. There are lots of elements that make up the Visual ID such a logos, icons, colours, typography, and illustration.
Understanding your audience, how to reach them, and be able to evaluate what works make up three of the four pillars of great creative content that converts. The fourth is innovation.
The best creative agencies can glean insight from data to discover the digital DNA of their audience and what makes them choose one brand over another. How you influence decision making in your creative depends on what your selling, but can be broken down into Heart (Emotional) and Mind (Rational).
Mind or rational marketing is logical, often showcasing the performance of a product. It was traditionally B2B marketer’s go-to approach and seen as a safe bet. But thinking has changed.
Heart marketing works on the idea that all humans are emotional creatures, it’s hardwired into us. That means that even with high-risk decision making, our feeling towards a brand or product does influence what we choose.
We’re a creative agency in Shropshire with over 20 years experience in building brands using well thought out visuals and telling creative stories. Get in touch with us using the form below to discuss how we can supercharge your creative.