A picture can say 1000 words. That’s not to say it can’t be 1000 bad words.
Photography is often overlooked as a creative practice. Most people have camera phones and the results can be outstanding. But what you get with someone who is a professional in their field is more than an image.
The use of light, colour, and position of the subject can all convey different meanings. We can gently exert our influence; the brain processes the visual cues but the human doesn’t actively notice them. The same thing applies to keeping images on-brand and that’s where an expert photographer comes in. Capturing your brand essence so that your style is easily identifiable.