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SEO | Search Engine Optimisation2022-08-29T19:00:38+00:00
StoryThreads SEO


After conquering SEO in Shrewsbury, our team now operate across the UK. We’re dedicated to every one of our clients and leave no stone unturned when it comes to optimising websites for search engines.

Want to discuss a project? Call us on 0330 133 4313 or send us a message.



Below you’ll find some examples of how our SEO services have helped our clients. We’re passionate about helping small businesses grow online and to support larger businesses continue to excel at what they do best. And we’ll go above and beyond to make that happen.



Website Design, SEO and Content for Shrewsbury-based financial advisers, LG Embrey.



Search Engine Optimised articles aimed at building the brand profile in the UK, resulting in 13,000 extra visitors per annum.



Digital marketing transformation within one of Shropshire’s most loved attractions, resulting in exponential growth on digital.

“A unique approach to marketing with a first-rate knowledge of SEO. Tailored service to your needs, no ‘one size fits all’ solutions here.”

– David Gregg, Albert’s Shed



Local SEO works like normal Google search, but what makes Local SEO unique is that Google uses a different set of ranking factors to rank the local search results.

International SEO is one step further ahead than local SEO, aiming to increase visibility and bring a worldwide audience to a website through localised search engines.

SEO is a critical necessity for eCommerce websites. Your products need to rank higher than your competitors, and they need to display the right way so potential customers can find the products they need in the SERPs and choose your site to click on.


To discuss your project simply give us a call on:
0330 133 4313



We provide SEO services for all types of businesses too, big or small. From local campaigns to national and international SEO. We understand how difficult it can be to get your business to the top of the search engine results pages (SERPs). It’s a highly competitive market and that’s why working with an SEO agency is worth the investment. We have the experience, market know-how and are at the forefront of understanding the latest Google trends.


Our external audit involves looking at your competitors and what they’re doing right (or wrong). We’ll analyse your presence on search engine results pages as well. We will of course perform a full keyword and search volume audit to identify any missed opportunities.


We perform deep-dive keyword research using dedicated SEO tools to understand the language of your target customers. We’ll then break them down by relevancy to content, search intent & competitive factors and bolster your content for maximum visibility.


Technical SEO gets into the deepest parts of your website, it’s a major part of SEO. We analyse the backend of your website, identifying site speed, site structure design, and optimisation for mobile. We’ll ensure your site is clean of errors, free of duplicate content and uses the correct schema markup.


Our on-page SEO services in Shrewsbury consider important ranking factors like site structure, user experience (UX)conversion rate all the way through to the detail like metadata & headings. We leave no stone unturned to ensure your site is optimised for ease of use and crawlability.


We work with bloggers to produce high-value content, crafted by our own in-house copywriting experts. Every piece is considered for maximum exposure and link building value. In addition, we provide NAP accurate local business citation, manually submitted on trusted directories.


Google and other search engines rank websites higher when they have unique content that informs and answers questions. We pride ourselves on creating content that converts and builds on your brand positioning, all written to suit your in-house style.

“A unique approach to marketing with a first-rate knowledge of SEO. Tailored service to your needs, no ‘one size fits all’ solutions here.”

– David Gregg, Albert’s Shed



Every website is different, that’s why we look at each SEO project as a unique entity to ensure no stone is left unturned.


Getting to know about you and your business and what you want from our SEO services.


Production of an SEO audit and prioritisation of the scheme of works.


Monthly discussion and reporting, ensuring you’re getting the most from our services.


Quarterly reviews to check against your business priorities and make sure we’re maximising your investment.


Fill out this form and we’ll send you a free SEO audit filled with hints and tips as to how you can make a start on improving your rankings. If you’d prefer to have a chat about your project simply give us a call:
0330 133 4313


What is Off Page and On Page SEO?2021-05-06T16:05:04+00:00

Off page SEO is about developing domain authority through link building strategies. The key consideration here is to earn links from reputable sites by creating unique, engaging content. This is called earned media. On page SEO is all about improving the user experience through site architecture, crafting compelling content, technical SEO such as site speed and removing errors, along with building sites that convert.

How to Improve SEO2021-05-06T15:17:07+00:00

Answering the question ‘how to improve SEO’ starts with getting your house in order. Examples of good improvements include site speed, removing errors, making it easy to navigate and providing compelling content that keeps a user on-site for longer.

The best way to approach SEO improvement is to act as one of your customers. Ask some friends to do the same. Did they have a good experience? What did they think worked well? What did they think was bad? You now have a good idea of where to start.

You might think ‘this doesn’t sound like the Search Engine Optimisation I’ve read about’. That’s because there are lots of SEO techniques out there, but what is the point of having 1000’s of new visitors to your site when they all leave. That’s a tell for Google and other search engines to say, ‘hey, this site isn’t providing the user experience we want to have at the top of the SERPs’.

If your website has great user experience and you’re getting lots of sales or enquiries then you’re doing something right.

So if all the technical SEO factors are in order, it’s time to think about off-page and on-page SEO. The latter is about making sure that you have a sound web page hierarchy. You might have a popular site already so you can see which pages convert and which don’t do so well. Hopefully, the right pages are being visited. If not, it’s likely that your internal linking structure needs some work.

Another factor is making sure you have all your keywords covered for a particular subject matter. High-quality content covers all the bases without being spammy or convoluted. These again are user experience factors. Images and video also help to explain more difficult concepts. Again, aiding website usability. The key to on-page content is making the user feel satisfied with the page they visit.

Off-Page SEO is far more difficult and you should never cut corners. Spammy links really do hurt your website, and there are a lot of factors that contribute to spam links. So here’s a simple way to avoid them. Aim for high value, credible sources that link to your site. It seems like a mountain to climb, but the payoff from one high-value link is worth ten lower value links.

How Do I Get to Number One on Google Nationally?2021-05-06T15:14:23+00:00

Achieving number one on Google is no small feat. It takes months of work to get your website in fighting shape, from improving site speed, optimising for keywords, ensuring enough high-quality backlinks are pointing at your domain and ensuring that traffic is already flowing. It’s a slog, but we can make it happen.

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