Every good social media marketing campaign starts and ends with a clear strategy.
Without a good digital marketing strategy it’s easy to go off target and start to forget why we’re doing all this work in the first place. We’re talking about brand positioning and converting your audience into regular customers.
Being led by technology or trends is dangerous. Just as sticking with promoting on Facebook because that’s what you’ve always done. Channel selection, now, more than ever, is serious consideration for social media marketing professionals. Demographics particularly are important.
The one bit where we say that demographics matter.
As a rule of thumb, working off demographics alone can spell disaster for a marketer.
Just think about the term Millenial; someone who’s born between 1981 and 1996. If you hear a marketing agency spitting out words like Millennial we suggest you get out of their office, fast. Why? Because there are so many factors that influence behaviour. We have so much data available to interpret into insight it would be criminal not develop your own ideas of your ideal audience persona.
But with social media age, sex and education all play a big part in channel selection.