Social Media Marketing

Social Media Marketing is one of the most powerful tools available any business. The reach and potential that social media marketing is awe worthy with almost half of earth’s population using one or more social media platforms. That also means there’s a lot of competition and staying ahead can take up a lot your most precious resource: time. Where StoryThreads can help you is to lay out a clear content strategy that delivers on-brand messaging and a lot of creative flair to engage your audience.

Social Media Marketing

Social Media Marketing

Social Media Marketing is one of the most powerful tools available any business. The reach and potential that social media is awe worthy with almost half of earth’s population using one or more social media platforms. That also means there’s a lot of competition and staying ahead can take up a lot your most precious resource: time. Where StoryThreads can help you is to lay out a clear content strategy that delivers on-brand messaging and a lot of creative flair to engage your audience.

Social Media Marketing Services

  • Social Media Strategy

  • Content Planning

  • Creative

  • Community Management

  • Monthly Reporting

  • Facebook Ads

  • Instagram Ads

  • YouTube Advertising

Social Media Marketing Agency in Shropshire

Every good social media marketing campaign starts and ends with a clear strategy.

Without a good digital marketing strategy it’s easy to go off target and start to forget why we’re doing all this work in the first place. We’re talking about brand positioning and converting your audience into regular customers.

Being led by technology or trends is dangerous. Just as sticking with promoting on Facebook because that’s what you’ve always done. Channel selection, now, more than ever, is serious consideration for social media marketing professionals. Demographics particularly are important.

The one bit where we say that demographics matter.

As a rule of thumb, working off demographics alone can spell disaster for a marketer.

Just think about the term Millenial; someone who’s born between 1981 and 1996. If you hear a marketing agency spitting out words like Millennial we suggest you get out of their office, fast. Why? Because there are so many factors that influence behaviour. We have so much data available to interpret into insight it would be criminal not develop your own ideas of your ideal audience persona.

But with social media age, sex and education all play a big part in channel selection.

What is the best social media network?

Facebook still retains the number one spot for most used social media network (2.6 billion users) although it’s closely rivaled with YouTube¬† and Whatsapp (2 billion users each). Instagram falls just behind new kid on the block TikTok with 1082 and 800 million users respectively.

Source: Statista (July 2020)

The UK has seen a huge fall in the lower age groups on Facebook with under 25s preferring SnapChat, Instagram and TikTok, which gives us an indication of the way social media and content marketing as a whole is going. Over 55s are less likely to switch social networking channels with Facebook being the key social media marketing tool.

Looking to the future, messaging platforms will continue to grow due to privacy concerns. Social media messaging changes the game, not only because it’s the go-to form of communication across digital platforms but because you can only message warm leads.

Warm leads to conversion.

Our social media marketing approach

Post creation

Keeping your copy and imagery engaging and on-brand.

Our in-house team of videographers can craft anything from a short stock video to a piece of journalistic gold.

Never worry again if your content is correct, clear and on-brand.

Using marketing intelligence we can optimise your posts to reach more of your audience.

READ CASE STUDY
StoryThreads Digital Marketing Agency Case Study - Sabrina Boat

Managing your community

Getting back to your customers quickly and on-brand.

Building trust through relationship management.

Reaching out to those with influence in your communities and from within your industry.

Growing your audience organically or through PPC ads.

READ CASE STUDY

Managing your community

Getting back to your customers quickly and on-brand.

Building trust through relationship management.

Reaching out to those with influence in your communities and from within your industry.

Growing your audience organically or through PPC ads.

READ CASE STUDY
StoryThreads Digital Marketing Agency Case Study - Sabrina Boat
Digital Marketing Agency StoryThreads - Content Marketing for Orange Amplifiers

Reporting

Keeping on track of your metrics and reporting back monthly.

Discover what content works best and why.

Learn more about who’s engaging with your content and how you can reach out to more people with similar tastes/needs.

Use the power of hashtags to reach more people.

READ CASE STUDY

Developing your social media marketing strategy

Every business is different, even down to their audience. We understand there’s no magic formula to so we craft each social media marketing plan to suit your requirements. Some businesses would prefer to pass on everything, others are just looking for a professional to give them a helping hand. Whatever it is you need, we’ll keep your social media campaign on track to meet your brand positioning and marketing objectives.¬†

To discuss your project you can contact us using the button below or simply give us a call: 07307 149170.

Talk to us about your project