Lots of people ask our agency: ‘How can I do video marketing on a budget?’
We believe that budgeting is not about cutting costs, it’s about setting a goal and then achieving it within your allocated resources. This may differ depending on what kind of business you work for.
In Shrewsbury in Shropshire where StoryThreads are based, we have a lot of SMEs. Just down the road, we have Telford and the M54 corridor, home to some of the biggest multinationals in the UK.
What do both have in common with video marketing on a budget?
They have to justify value for money on any marketing activity. We’re talking about the effort put in by your team members, be that meetings, coordination or even production. Then there’s the financial outlay too.
So how can you do video marketing on a budget? Follow these steps and you’ll be somewhere close.